The Fregetarian Times

6 Oct

Last week’s assignment required us to identify a publication for which we would create online content. Hmmmm… which publication to choose? Rather than going the expected route, I went a little renegade and made up a publication of my own – The Fregetarian Times.

What exactly is The Fregetarian Times? To give you an overview of The Fregetarian Times, what it is, who it appeals to, who it serves, what it offers and how it’s unique, I’ve made an outline and answered some questions to help explain the idea. Let’s start with my point of view.

What is the FT and what’s its point of view?

The Fregetarian Times is a lifestyle blog and an in-depth look at food consumption in America. Totally dedicated to the vegetarian movement and its steadily growing culture of food-conscience consumers, this blog attempts to explore what it means to eat vegetarian and make the deliberate choice between eating meat or not. And that’s not all. The Fregetarian Times takes vegetarianism to a whole new level by adding a meat-eating caveat – if it’s free, you can eat it.

The blog will offer relevant, timely, valuable, thought-provoking and entertaining information to an audience of food-focused enthusiasts who are dedicated and passionate about living a healthy and sustainable lifestyle.

Who is my audience?
The Fregetarian Times will appeal to a wide audience looking for unique, pertinent and easily understood information about vegetarianism and sustainable food trends. It will appeal to foodies, food and health advocates, social activists, DIY-ers as well as those attracted to content addressing economic, social and environmental reform.

The blog will attempt to attract an audience fitting these user demographics:

  • Occupation – College students (both undergraduate and graduate) and the following industry professionals

> Public health

> Agriculture

> Urban farming

> Environmental sustainability

> Culinary arts, hospitality and food services

> Social sciences

> Health care

> Fine arts

  • Interest – Based on what I found by researching blogs and websites that focus on similar subject matter, The Fregetarian Times will likely appeal to educated individuals with an interest in personal or integrated health, food trends, social and environmental issues
  • Gender – Male and female
  • Geography & Culture– The blog will primarily appeal to Americans and other western cultures, especially those facing similar social norms and eating habits; The Fregetarian Times will largely focus on local and regional subjects or issues
  • News consumers – Primarily, The Fregetarian Times will appeal to tech savvy readers who enjoy consuming online information via blogs, twitter, Facebook and other forms of digital media
  • Age range – 20 to 40
  • Educational background – College degree and higher

Read on to learn more about the blog’s audience and how The Fregetarian Times will attempt to meet their needs.

What kind of website is The Fregetarian Times?

Our textbook, Writing For Digital Media, Brian Carroll (Routledge) encourages us to consider the kind of site for which we’re developing content. With this in mind, I’ve outlined how The Fregetarian Times will engage its audience.

The Fregetarian Times is designed to inform and provide a sensory-rich experience for readers. Through show-and-tell style reporting, the blog will focus on what fuels the decisions we make as a culture when it comes to what we put on our plate, while encourage readers to consider what they consume on a regular basis.

Content will aim to mix informative and thought-provoking writing with multimedia resources through photography, video, graphics, charts, sound bites or whatever multimedia can be gathered to tell a quality story.

Content will balance a lighthearted, playful and entertaining tone with one that seriously considers the economic and social dilemmas we face as meat-consuming Americans.

In addition to exploring food waste, consumption and cost, The Fregetarian Times will feature step-by-step instructional narratives, how-to videos and opinion-based features that attempt to rouse reader curiosity and educate them on what it means to be “fregetarian”.

To provide an informative and engaging experience for users, content will merge relevant websites, blogs, news articles, interviews, multimedia and other important resources through hypertextual information and webbification.

A blogroll of likeminded sites and a list of pertinent, novel and valuable online resources will also be listed for readers to click through as desired.

How will content fitting and quality of information be used to satisfy users?

Information Quality (IQ) categories (see page 4) are used widely in the practice of writing for the variety of digital media. These qualities help evaluate the “fitness” of content users pursue. Our text describes content fitness as, “… how the information you present might fit into the larger puzzle that your audience is trying to fit together over time …”

The Fregetarian Times will seek to provide information that hits on a variety of dimensions found in the Contextual IQ category:

  • Relevancy
  • Value-added
  • Timeliness
  • Completeness
  • Amount

Other dimensions will include:

  • Ease of understanding
  • Believability

Here’s more – the blog’s content will fit a culture of readers eager to learn about living a healthy, sustainable lifestyle. The Fregetarian Times will serve as a useful and credible source to an audience looking for relevant info that impacts and affects their own lives by providing easily understood and articulately presented how-to’s, best practices, resource sharing and informative storytelling.

What kind of info is my audience looking for and what exactly will the FT offer?
The typical Fregetarian Times reader is looking for a blog that entertains as well as informs. This blog is designed to hit both marks. The blogs poses to satisfy readers with quick, efficient and pleasing information, and depending on the post, what to do or how to do it. The platform is both advice-driven and investigative. Whether looking for something new to learn or thought-provoking viewpoints that resonate with their own, The Fregetarian Times aims to give readers applicable information on how to live cheaper, better, healthier and smarter.

Below is a list of potential story ideas emphasizing information about fregetarianism:

  • Food consumption
  • Food waste
  • Food cost
  • In general, the benefits of enjoying a fregetarian diet – health, money saved, impact on environment, cost savings
  • Urban farming
  • The controversy and social implications of eating vegetarian
  • Stereotypes of eating vegetarian
  • What it’s like to depart from the classic American/meat-and-potato diet and consume a vegetable-based one
  • Look at economics of food consumption and agriculture in America
  • Explore other cultures that embrace vegetarianism
  • Info about vegetarianism – what it is, definitions, different kinds, history in America and other western cultures
  • Comment on current news coverage relevant to sustainable food trends
  • Vegetarian recipes
  • Vegetarian product reviews – packaged food, cookbooks, recipes, substitutes, etc.
  • Did-you-know food facts related to plant-based diets

How will the audience engage with each other and me, the author?

  • Social media  – Twitter, Facebook, Google +, Digg, Stumble Upon and Reddit
  • User comments
  • Questions posed to readers meant to engage, start and continue conversation

What style formats and conventions will the FT use?

For style formatting and writing consistency, The Fregetarian Times will use the AP Stylebook and on occasion Wired Style: Principals of English Usage in a Digital Age.

The Fregetarian Times will use as its blog hosting software. The blog can be found by visiting


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: